Too cool. My aunt worked in the skoda factory for many years until her retirement. Would have loved to have been at that party. That looked delicious and decadent...
How 'bout the part where you remember/care what the product was?
I remember the commercial comparing a specific car to a goat; the car was better.
However, I couldn't tell you which car it was; and if the best thing they can say about their product is that it's better than a goat, I really don't care.
I'd have been much more interested in this commercial if it turned out that they were selling designer ginger bread "houses."
Advertising these days seems a bit too much like abstract art for me; very pretty, but the point is...?
They have realized it takes time to get the message across. They are going for a cumulative effect that you might not even notice. But then you walk into a dealership and something pops in your head and you don't know why. "Hey, give me that orange skoda, it looks yummy."
Most people just change the channel. If they can get you to watch the whole thing, they are doing their job.
PT, I believe she worked for some division of Skoda that was located in or near Plzen, but I think I drove by that factory you're talking about the last time I was there. Unfortunately, that was many years ago although my plan is to get back there for a visit soon.
10 Comments:
Too cool. My aunt worked in the skoda factory for many years until her retirement. Would have loved to have been at that party. That looked delicious and decadent...
By Anonymous, at 6:47 PM
Really? In Mlada Boleslav?
By Praguetwin, at 8:10 PM
lol It looks absolutely delicious, but could you drive it?
I just don't get advertising. I really just don't.
By Anonymous, at 1:31 AM
PT, I'm not sure, is that near Plzen? If it is, then that is where she worked.
By Anonymous, at 2:28 AM
Stephanie,
You could drive it into your mouth, but that is about it.
Did the ad get your attention? That is all you need to know about advertising.
Rocky,
No, Mlada Boleslav is about 45 miles north of Prague and Plzen is about 60 miles to the west.
I only asked because Skoda has a huge factory in Mlada Boleslav which I go by twice a week on my journey to and from work.
By Praguetwin, at 8:50 AM
PT,
"Did the ad get your attention?"
How 'bout the part where you remember/care what the product was?
I remember the commercial comparing a specific car to a goat; the car was better.
However, I couldn't tell you which car it was; and if the best thing they can say about their product is that it's better than a goat, I really don't care.
I'd have been much more interested in this commercial if it turned out that they were selling designer ginger bread "houses."
Advertising these days seems a bit too much like abstract art for me; very pretty, but the point is...?
By Anonymous, at 12:53 PM
They have realized it takes time to get the message across. They are going for a cumulative effect that you might not even notice. But then you walk into a dealership and something pops in your head and you don't know why. "Hey, give me that orange skoda, it looks yummy."
Most people just change the channel. If they can get you to watch the whole thing, they are doing their job.
By Praguetwin, at 1:42 PM
PT,
"Most people just change the channel."
Maybe that's it. No cumulative effect because I don't watch television? The individual segments I'm exposed to aren't enough for the brainwashing.
By Anonymous, at 4:01 AM
Bingo.
By Praguetwin, at 7:31 AM
PT, I believe she worked for some division of Skoda that was located in or near Plzen, but I think I drove by that factory you're talking about the last time I was there. Unfortunately, that was many years ago although my plan is to get back there for a visit soon.
By Anonymous, at 3:59 PM
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